Established in 2004, Facebook is currently the most popular social media platform with over 2.5 billion monthly active users which is over 59% of people that use social media. Facebook has many options for posting with options for text, images and videos and allows your customers to talk to you directly through Facebook Messenger or WhatsApp to get instant responses to their questions. This quick interaction can make you stand out from your competitors and convince impulse purchasing from your client before they go looking elsewhere.