Social media has fast become a very important platform for businesses. Customers now can read reviews and comments on their experiences which in turn allows you to interact back and gain important feedback. The dominant leaders in the social media field are Facebook, Twitter, Instagram and for hospitality, TripAdvisor.
These are very powerful marketing tools that can make your business stand out from your competitors.
With these platforms, special offers can be seen by all your followers immediately after posting, allowing you to advertise any deals, products or events that you are currently offering. This allows you to receive a very fast response with minimal investment.
Not all platforms can benefit your business, at 19 Degrees East we will advise you on the best platforms that suit your business and we have many different plans depending for your needs. These include setting up your home pages on the platforms and designing and posting approved content on your behalf at an agreed frequency to suit your requirements.
The largest of all social media platforms, Facebook has 40 million active UK users and 2.3 billion monthly active users worldwide. Facebook gives you the ability for people to like and follow you giving you access to their timeline with your updates. Updates can be anything from text, images or video promoting your brand, special offers, and upcoming events. Facebook also allows people to comment on your post and to share with others they are friends with, which in turn allows your business to be seen by potential new customers. By regularly posting updates to your timeline will generate an interest in your company which will grow your customer base and increases profits.
Managing Facebook accounts can be a time-consuming job, for a fixed monthly fee, 19 Degrees East can fully manage your Facebook accounts taking the pressure away from you and your staff. We will set up your home page and will post a pre-agreed amount of posts per month with content relevant to your business. All posts are only posted on Facebook after they have been approved by your nominated employee after then we will work out the best time for these to be published to your followers.
Due to its more “grown-up” nature, Twitter has fast become the best way for companies to interact with customers for questions and criticisms.
Although smaller than Facebook, Twitter has over 20 million monthly UK active users which still makes it a powerful median to be active on.
Twitter has a text limit of 240 characters which makes the content on Twitter direct and to the point. Images and videos can be added on to a Tweet and all Tweets are fully searchable on accounts that are not private. Businesses on Twitter create a more personal repertoire between yourselves and the client with many accounts engaging in humor against customers and celebrities to gain a retweet which can enhance your followers immensely if carried out correctly thus promoting your brand.
19 Degrees East can manage your Twitter account posting a pre-agreed amount of Tweets per month although we recommend that yourselves reply back to any direct messages.
Instagram is a photo and video-sharing social networking service owned by Facebook. Similar to Facebook, Instagram allows users to follow people they are interested in which in turn displays your posts onto their timeline.
Instagram allows uploads of images along with text and is liked by many people as it’s pictorial rather than text-based, if someone likes the image they will read the text. For many businesses, Instagram doesn’t seem like a great option but it has a lot more potential than many realise with over 21 million active UK users. Images can be taken on any mobile device and immediately uploaded to Instagram and also on Facebook at the same time which can save much time. Your website can also be designed with a gallery page which incorporates your Instagram account. This can be useful if you work on many different projects in different places allowing you the ability to immediately update the images on your website at no additional cost to yourselves.
19 Degrees East can set up and post on your Instagram account with pre-approved images and text to enhance your brand awareness and to interact with your clients.
If you are in the hospitality business you will know what TripAdvisor is! Love it or hate it, TripAdvisor is the ultimate go-to for anyone looking for a pub, restaurant or hotel to visit. Managed correctly TripAdvisor can become a powerful marketing tool even if you have bad reviews. By maintaining your page, TripAdvisor can open up new avenues to attract new clients and make unhappy customers give you another chance.
19 Degrees East can fully manage your TripAdvisor accounts by claiming premises, adding images and replying quickly to your customers on your behalf. Any questions that we can not answer will be forwarded to your nominated employee but the customer will be replied to knowing that any issues will be looked into and an answer will be given.
We have 2 different solutions for TripAdvisor that will suit your business. The 1st is a one-off charge for gaining ownership of the page, setting up your home page correctly and if you have just bought the business, resetting the reviews. The 2nd is a monthly service which has everything the same as the 1st option but with us responding on your behalf.