What is a website? The dictionary describes a “website” as “a set of related web pages located under a single domain name.” Fortunately for our clients, at 19 Degrees East, we don’t agree with the dictionary. We believe the definition of a website is a lot more involved than just 12 words, we believe your website is your shop front to the outside world. It’s where your potential customers can find you and look at your products and services and then decide if you are the right for them and their business before they decide on starting a business relationship with you. A poorly designed website can put new customers off of your business even if you offer the best products and services on the market.
Before we start working on any website, we first make sure we understand your market and your target customers. We will discuss your needs and goals and work out the best strategy that will make your website appealing for your market. When we have all the information we need, only then we will start designing the best site for you. At 19 Degrees East, all our websites are custom designed, we don’t use ready-made templates so your website will always be as unique as your business.
Selling your services directly to the end-user can be a difficult and time-consuming process, which for a small business can be very costly. At 19 Degrees East, we take the hassle away from your company, freeing up your staff so they can get on with what you’re good at while we do the same.
We start by working closely with you and your team to understand your business and goals. We then analyse your market sector along with your competitors and then plan the best course of action for designing you the website that will have the most appeal to your target customers. We then advise you on how many and what type of pages you will need along with the images and text that we would recommend will get you the best results.
When you are happy with our recommendations we then move on to the design of your website. Using your current logo and colours, we design a few concept ideas around your branding for you to view and decide what you would like change. Only when you have approved the design we then produce the website. Depending on the size of the site from start to completion will be between 2 to 6 weeks.
B2B websites differ dramatically in content from consumer sites. Where consumer sites are targeting customers for individual products and services, a B2B website is about finding new clients to build a long term relationship with.
These websites need to be much more detailed when offering services or products as the end-user will be knowledgeable in these fields and will expect any new suppliers to also be. Although all our sites are built responsively for both desktop and mobile browsers, these sites are generally designed to be viewed more on desktops and laptops which allow the use of larger images that would slow a mobile device down.
Although the process for designing a Business 2 Business website is the same as a consumer site, the research into the industry sector and the information needed can sometimes take longer. When we start working on your project, we investigate your business and work out the best approach that will make your business attractive to a potential new client for you to create a long term future working relationship with.
To find out how 19 Degrees East can help your business get in touch today.